sustainAgility

via ecoGeek: Mercedes to Cut Petroleum Out of Lineup by 2015

I know it's supposed to be Jump the Shark, but c'mon? This is electricity we're talking about here. And instead of its original meaning as an allusion to ridiculousness, my intent here is to commend Mercedes for doing something not only unpredictable, but heroic.

This is truly an awesome announcement from a major player, in any industry. For them to put this particular stake in the ground, that they will no longer build gas burning vehicles, indicates to me that they have either already developed much of the technology they deem necessary, or, even mo' betta cooler, they believe they can develop what is necessary.

In a way I hope it is the latter of the 2. That'd be like a call to put a man on the moon.

Whichever it is, full congratulations to them for having the seeds to say this publicly.